From time to time I hear statements like “direct mail kills trees” or “use less paper and save trees” I think we hear things like this because there is a huge misconception out there that the paper and lumber industries are cutting down old growth forests and that we are eventually going to run out of trees. This couldn’t be further from the truth. Trees have become a renewable resource just like corn or wheat. A tree can be planted and harvested in 10 to 12 years. On the average nationally 3-5 trees are planted for every tree harvested! Spread the word folks, Direct mail does not kill trees! In fact, it is partly responsible for the growth of American forests. Not their demise!